Every start-up is different. Every customer is different. But one thing is the same. It is incredibly fun to use the “Morphological Matrix” method to analyse customers, their idea of the company, their unique selling […]
Interview with founder Akke Visschers
andersberater:innen: Hello Akke, you have started your own business. In which area? I made a new start with my jewellery and accessories label AKKESOIR almost 2 years ago. andersberater:innen: How did you get involved? After […]
Interview with founder Halszka Barelkowska.
Hello Halszka, would you like to introduce yourself? Who are you? What are you doing? Hello Julia, I would love to. I trained as an architect, but my heart is beating more and more for […]
Thank you three times!
Dear founders, dear friends of Andersberater*innen! Nobody needs to be told that 2023 was a year full of changes and challenges. We also had the odd high or low, but it was far more important […]
A tidy start to the new year
For all those who are not going on vacation but can still take time off, the time “between the years” is the ideal time to tidy up. After all, a tidy start to the new […]
Every year again: Appreciation
Christmas is fast approaching and if you haven’t made any arrangements yet, you should think about how you can say thank you to your customers at the end of the year as soon as possible. […]
Sad traffic light balance for the self-employed
We have also written several times here on our blog about the poor policy for the self-employed in Germany. Before the coalition agreement was signed, there was a little hope, but the coalition government has […]
Crowdfunding instead of credit
Many founders rely on banks and public funding pots to get them started in self-employment. Crowdfunding platforms help to raise the necessary money. At the same time, they publicise the company or project – an […]
From dissatisfaction to freedom: your path to self-employment
Especially as you get older, questions about the right path in life and your own professional destiny become more and more important and need to be answered. But what if the answer to this search […]
Making powerful speeches
It doesn’t have to be the lion’s den, but talking about your own product or a topic in a pitch or presentation is a challenge for many founders. As a rule, it is about nothing […]
