Studying is an exciting time during which students deepen their knowledge, gain new experience and develop personally. At the same time, it is the phase in which they deal even more intensively with career orientation in order to make a successful transition into the working world. Most universities offer their students assistance with career orientation […]
Read More… from Vocational orientation: Aim for self-employment
This year, entrepreneurs from the cultural and creative industries will once again have the opportunity to apply for the Kultur- und Kreativpilot*innen Deutschland award. This is determined annually by theFederal Ministry for Economic Affairs and Climate Protection (BMWK) and the Federal Government Commissioner for Culture and the Media awarded 32 outstanding projects, initiatives and business […]
Anyone founding a company in a market segment where there are many competitors should consider whether there is a niche that can be filled. Those who find this niche for themselves have the chance to stand out from the crowd.a In addition, a clear positioning helps to establish yourself as an expert in this field […]
Is there such a thing as a founder gene? Do founders somehow have an invisible superpower? Certainly not, but there are some characteristics that help founders to become successful. We have often described concrete challenges here, but they can be mastered well if the founders have or develop certain skills. Let’s take a closer look […]
Although Web2.0 has been with us for so long now, for many the search engine optimisation of their site is enigmatic. Some claim that they don’t need such a thing, that their acquisition is through word-of-mouth, etc. Yet SEO (as it is abbreviated) can also help a simple company website to attract more visitors, expand […]
Anyone who runs a company knows that this day X will come when something goes wrong. Either in external or internal communication. No one is protected from being misunderstood, especially in times of social media, or from making a mess of something through carelessness. But what to do when the shitstorm rolls? Then it needs […]
I’m sure you’ve been there too: You go into a shop and although you only wanted to look, you ended up buying something. Maybe even something that is actually too expensive. Many shops or even online sellers use a clever sales strategy, they target your emotions, sell image, affiliation or a feeling of being alive. […]
As announced in the last article, today’s topic is the founding of a franchise. When looking for a start-up idea, the question often arises as to why one should reinvent the wheel. Even away from McDonalds, McFit or Blume 2000, there are small franchisors who have really cool business ideas to offer. But how does […]
If you’re a fan of “Höhle der Löwen” (Lion’s Den), you’ve probably thought about some of the start-ups: “Gosh, I could have come up with that idea too. And that’s right: there is still enough room for a new start-up idea. And those who set their radar accordingly will also find what they are looking […]
In a joint press release, the VGSD and the vbw – Vereinigung der Bayerischen Wirtschaft e. V. (Bavarian Business Association) point to a study that proves how indispensable solo self-employed workers are for the German economy. Often discredited as “small, inefficient Krauter”, they fill gaps that open up in many companies. Thus, the most important […]
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