Every start-up is different. Every customer is different. But one thing is the same. It is incredibly fun to use the “Morphological Matrix” method to analyse customers, their idea of the company, their unique selling point and their personal perspective in order to create a mood board together.
Enthusiasm in the eyes
The enthusiasm in the eyes, when a logo has been developed together and the customer is delighted with it is indescribable. There was another moment like that this week. We had a long road ahead of us, as the name that was initially intended for the company could not be taken due to trade mark protection.
So we started by developing a name. We drew inspiration from various sources such as Pinterest, Adobe Colour Trends, Fashion United and Pantone . We chose a font that was unusual on the one hand, but also look a little childish and playful.
We develop a name that matches the company that offers knitting instructions. Important points were cuddling, wool and warmth with a fresh break .
From English to cuddle and Lana (Italian for wool), cuddlelana was born. The icon developed almost by itself. It was like a game of ping-pong, where you pass the balls to each other in a friendly manner.
