Anyone founding a company in a market segment where there are many competitors should consider whether there is a niche that can be filled. Those who find this niche for themselves have the chance to stand out from the crowd.a In addition, a clear positioning helps to establish yourself as an expert in this field […]
Is there such a thing as a founder gene? Do founders somehow have an invisible superpower? Certainly not, but there are some characteristics that help founders to become successful. We have often described concrete challenges here, but they can be mastered well if the founders have or develop certain skills. Let’s take a closer look […]
Do I need a business plan? How do I advertise my business? Can I just start up? Anyone who wants to start a business has many questions. And that’s a good thing, because starting a business unprepared usually ends in frustration and financial losses. That’s why it’s important to think about the most important points […]
If you say it in one sentence, it is: Start-up coaching covers all aspects that are important for successfully founding and running a business. These are quite pragmatic points, such as business plan, target group analysis and others. But it is also about the founder himself or herself – because in order to be successful […]
Delegating is an art in itself – there is no doubt about that. While one person desperately tries to keep all the balls in the air, another employee pours work on them according to the watering can principle. The royal road lies in recognising what can be adopted by others and what cannot. We have […]
Hardly any other topic is as significant and at the same time associated with so many partly unpleasant feelings as acquisition. “I can’t sell,” is a standard phrase we hear over and over again in our consultations. Many people immediately think of cold calling, door-to-door sales or, in the worst case, so-called pushers who talk […]
Is online marketing only interesting and important for shop owners? Not at all. Every entrepreneur who is present on the web has opportunities to become more visible and thus better reach customers. You don’t have to be an SEO professional to make adjustments, but you should know a few terms. Let’s start with metrics Me… […]
If you think about your target group, you usually first concentrate on the so-called existing customers – those of whom you know or think that the product or service could be interesting for them. Yet there is certainly a much larger circle that would be eligible. Time to expand the radius. In order to identify […]
In turbulent times, it is difficult to make plans. We show how it can still be done. Everywhere you look, there is uncertainty. No one really knows what the future holds. Will the war in Ukraine end soon? Is the economy recovering from the Corona years? What are the effects of the climate crisis? And […]
Christmas is just around the corner and with it a few days in which there might be some time to think about 2023, about how your own company is going to continue and whether the values you want to project to the outside world are still coherent. Christmas is just around the corner and with […]
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