Every start-up is different. Every customer is different. But one thing is the same. It is incredibly fun to use the “Morphological Matrix” method to analyse customers, their idea of the company, their unique selling […]
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Every start-up is different. Every customer is different. But one thing is the same. It is incredibly fun to use the “Morphological Matrix” method to analyse customers, their idea of the company, their unique selling […]
For all those who are not going on vacation but can still take time off, the time “between the years” is the ideal time to tidy up. After all, a tidy start to the new […]
It doesn’t have to be the lion’s den, but talking about your own product or a topic in a pitch or presentation is a challenge for many founders. As a rule, it is about nothing […]
As a sole proprietor, there’s no getting around it: At some point, there comes a time when you have to make a public presentation. Be it to make an offer, to introduce yourself at a […]
The holidays are over and so is the summer break for many businesses. Here, a break means that everything was shut down a little because customers, suppliers or contractors were also on holiday – so […]
Anyone founding a company in a market segment where there are many competitors should consider whether there is a niche that can be filled. Those who find this niche for themselves have the chance to […]
Is there such a thing as a founder gene? Do founders somehow have an invisible superpower? Certainly not, but there are some characteristics that help founders to become successful. We have often described concrete challenges […]
Do I need a business plan? How do I advertise my business? Can I just start up? Anyone who wants to start a business has many questions. And that’s a good thing, because starting a […]
If you say it in one sentence, it is: Start-up coaching covers all aspects that are important for successfully founding and running a business. These are quite pragmatic points, such as business plan, target group […]
Delegating is an art in itself – there is no doubt about that. While one person desperately tries to keep all the balls in the air, another employee pours work on them according to the […]