Frau in rotem Overall putzt den Schreibtisch

A tidy start to the new year

For all those who are not going on vacation but can still take time off, the time “between the years” is the ideal time to tidy up. After all, a tidy start to the new year creates space for new ideas and developments. Anyone who thinks that tidying up only helps to organize the “outside” […]

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workplace

Self-employed in Germany

Being self-employed is more and more horror. Borderline workloads, minimal earnings margins, precarious living conditions, bureaucratic and legal hurdles – whether you’re a carpenter, an influencer or an editor – Germany is having a hard time with its 4.2 million self-employed, freelancers and SMEs. That’s just not how anyone wants to work anymore. It didn’t […]

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Frau sitzt am Schreibtisch, im Hintergrund Kleider an Stange,

Vocational orientation: Aim for self-employment

Studying is an exciting time during which students deepen their knowledge, gain new experience and develop personally. At the same time, it is the phase in which they deal even more intensively with career orientation in order to make a successful transition into the working world. Most universities offer their students assistance with career orientation […]

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Bundeswirtschaftsminister Robert Habeck, die Beauftrage der Bundesregierung für Kultur und Medien, Claudia Roth und der Parlamentarische Staatssekretär und Ansprechpartner der Bundesregierung für die Kultur- und Kreativwirtschaft Michael Kellner beim Rundgang durch die Stände der Titelträger*innen. ©Christina Czybik, bundesfoto GbR

Creative entrepreneurs wanted

This year, entrepreneurs from the cultural and creative industries will once again have the opportunity to apply for the Kultur- und Kreativpilot*innen Deutschland award. This is determined annually by theFederal Ministry for Economic Affairs and Climate Protection (BMWK) and the Federal Government Commissioner for Culture and the Media awarded 32 outstanding projects, initiatives and business […]

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drei Nischen in einer Holzwand und in einer sind Würfel

Find your niche.

Anyone founding a company in a market segment where there are many competitors should consider whether there is a niche that can be filled. Those who find this niche for themselves have the chance to stand out from the crowd.a In addition, a clear positioning helps to establish yourself as an expert in this field […]

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Ein Mann schreibt SEO Punkte auf eine Glasscheibe.

Let’s get to work on the SEO!

Although Web2.0 has been with us for so long now, for many the search engine optimisation of their site is enigmatic. Some claim that they don’t need such a thing, that their acquisition is through word-of-mouth, etc. Yet SEO (as it is abbreviated) can also help a simple company website to attract more visitors, expand […]

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Draufsicht auf Supermarktstände, Verkaufsstrategie

Sales strategy – the art of seduction

I’m sure you’ve been there too: You go into a shop and although you only wanted to look, you ended up buying something. Maybe even something that is actually too expensive. Many shops or even online sellers use a clever sales strategy, they target your emotions, sell image, affiliation or a feeling of being alive. […]

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Glühbirne gezeichnet darum viele Icons

How to find a start-up idea

If you’re a fan of “Höhle der Löwen” (Lion’s Den), you’ve probably thought about some of the start-ups: “Gosh, I could have come up with that idea too. And that’s right: there is still enough room for a new start-up idea. And those who set their radar accordingly will also find what they are looking […]

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