Frau sitzt am Schreibtisch, im Hintergrund Kleider an Stange,

Vocational orientation: Aim for self-employment

Studying is an exciting time during which students deepen their knowledge, gain new experience and develop personally. At the same time, it is the phase in which they deal even more intensively with career orientation in order to make a successful transition into the working world. Most universities offer their students assistance with career orientation […]

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drei Nischen in einer Holzwand und in einer sind Würfel

Find your niche.

Anyone founding a company in a market segment where there are many competitors should consider whether there is a niche that can be filled. Those who find this niche for themselves have the chance to stand out from the crowd.a In addition, a clear positioning helps to establish yourself as an expert in this field […]

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Ein Mann schreibt SEO Punkte auf eine Glasscheibe.

Let’s get to work on the SEO!

Although Web2.0 has been with us for so long now, for many the search engine optimisation of their site is enigmatic. Some claim that they don’t need such a thing, that their acquisition is through word-of-mouth, etc. Yet SEO (as it is abbreviated) can also help a simple company website to attract more visitors, expand […]

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Netzwerk als Grafik

Proper crisis communication

Anyone who runs a company knows that this day X will come when something goes wrong. Either in external or internal communication. No one is protected from being misunderstood, especially in times of social media, or from making a mess of something through carelessness. But what to do when the shitstorm rolls? Then it needs […]

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Glühbirne gezeichnet darum viele Icons

How to find a start-up idea

If you’re a fan of “Höhle der Löwen” (Lion’s Den), you’ve probably thought about some of the start-ups: “Gosh, I could have come up with that idea too. And that’s right: there is still enough room for a new start-up idea. And those who set their radar accordingly will also find what they are looking […]

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Mann sitzt vor seinem Laptop und arbeitet

Solo self-employed are indispensable

In a joint press release, the VGSD and the vbw – Vereinigung der Bayerischen Wirtschaft e. V. (Bavarian Business Association) point to a study that proves how indispensable solo self-employed workers are for the German economy. Often discredited as “small, inefficient Krauter”, they fill gaps that open up in many companies. Thus, the most important […]

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Mann sitzt am Tisch und scrollt auf seinem Tablet. Auf dem Tisch steht eine Tasse Kaffee. Er liest vermutlich einen Newsletter.

Scoring with a newsletter

Have you ever thought about sending a regular newsletter to your customers to be closer to them? Maybe to introduce them to the latest products or to inform them about the new collection? Although many people are annoyed by the flood of emails that flutters into our inboxes every day, the newsletter is still a […]

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