Christmas is fast approaching and if you haven’t made any arrangements yet, you should think about how you can say thank you to your customers at the end of the year as soon as possible. […]
Category: Founder knowledge
Crowdfunding instead of credit
Many founders rely on banks and public funding pots to get them started in self-employment. Crowdfunding platforms help to raise the necessary money. At the same time, they publicise the company or project – an […]
Presence as a guarantee of success
As a sole proprietor, there’s no getting around it: At some point, there comes a time when you have to make a public presentation. Be it to make an offer, to introduce yourself at a […]
How do you set up a co-operative?
Elf Jahre ist es her, als der damalige UNO-Generalsekretär Ban-Ki Moon das Jahr 2012 zum Internationalen Jahr der Genossenschaften ausrief und damit auf die weltweite Bedeutung dieses Wirtschaftsmodells hinwies. And rightly so, because co-operatives work […]
Naming a company
Namensfindung – nicht nur bei werdenden Eltern löst sie heiße Diskussionen oder Panik aus. Auch bei Gründungen gehört dieser Prozess mit zu den wichtigsten. After all, the name is the figurehead. The name is part […]
Vocational orientation: Aim for self-employment
Studying is an exciting time during which students deepen their knowledge, gain new experience and develop personally. At the same time, it is the phase in which they deal even more intensively with career orientation […]
Find your niche.
Anyone founding a company in a market segment where there are many competitors should consider whether there is a niche that can be filled. Those who find this niche for themselves have the chance to […]
Skills of successful founders
Is there such a thing as a founder gene? Do founders somehow have an invisible superpower? Certainly not, but there are some characteristics that help founders to become successful. We have often described concrete challenges […]
Let’s get to work on the SEO!
Although Web2.0 has been with us for so long now, for many the search engine optimisation of their site is enigmatic. Some claim that they don’t need such a thing, that their acquisition is through […]
Proper crisis communication
Anyone who runs a company knows that this day X will come when something goes wrong. Either in external or internal communication. No one is protected from being misunderstood, especially in times of social media, […]
