Although Web2.0 has been with us for so long now, for many the search engine optimisation of their site is enigmatic. Some claim that they don’t need such a thing, that their acquisition is through word-of-mouth, etc. Yet SEO (as it is abbreviated) can also help a simple company website to attract more visitors, expand its reach and make the company more visible online. And complexity is not an excuse. After all, a company website serves to provide information about the company, its products or services and to address potential customers. Through SEO, you ensure that your website is highly visible in the search results of the popular search engines and is easily found by interested parties.
Why SEO?
But that’s not all. Other reasons to get involved with SEO are, for example, that you generate more organic traffic. What sounds more like chemistry than start-up knowledge here actually means: If your website is ranked higher in the search results, more users will automatically come to your site. This way you save money that might have to be spent on advertisements.
That’s the next point: although it takes time and perhaps a little effort, SEO is a long-term investment that can help you generate continuous traffic without having to pay for every click.
SEO and user experience
When you have your own company website, you should not only have in mind that you somehow present your company well, but you should definitely change the page. It helps to look from the user’s point of view and critically question whether, for example, the menu navigation is logical. Good SEO practice also includes improving this user experience And by making the site more user-friendly, you automatically ensure that visitors stay longer on the site, click on more pages and return more often.
What to do?
We have summarised the most important points that you should consider if you want to optimise your website according to SEO criteria. But don’t forget that the whole thing is an ongoing process. So it can take some time until the first results are visible. And then you have to stay tuned, because the criteria according to which search engines rank, i.e. determine the value of a page, change over time.
The points for your SEO are:
- Keyword research: Identify relevant keywords related to your business, brand or content. Use tools like Google Keyword Planner to search for popular and relevant keywords.
- Optimise the page content: Integrate the selected keywords into the page content, including headings, paragraphs and image descriptions. Make sure that the text is easy to read for the reader, as search engines also evaluate the user experience.
- Use meta tags: Meta tags are HTML elements that give search engines information about the content of the web page. Pay special attention to the title tag and the meta description and use the relevant keywords here as well
- Optimise the URLs: Be sure to use search engine friendly URLs that clearly describe the topic of the page. Avoid long, confusing URLs with lots of numbers or special characters.
- Optimise page speed: A fast loading time is an important factor for SEO. Compress the images, minimise the HTML, CSS and JavaScript code and use caching to optimise loading times.
- Ensure mobile optimisation: With more and more users searching from mobile devices, mobile optimisation is incredibly important. So make sure your website is optimised for mobile devices and works smoothly on different screen sizes.
- Internal linking: Link to relevant pages within the website to make navigation easier and to show search engines how the content is connected. Use meaningful anchor texts.
- Create high-quality backlinks: Backlinks from other trustworthy and relevant websites are an important ranking factor. Make an effort to build quality backlinks through guest posts, partner collaborations or content sharing.
- Use social media: Share your content on social media to gain more visibility and generate potential backlinks. Social signals can also help improve search engine rankings.
- Analyse and optimise the site regularly: for example, use tools like Google Analytics to track your website traffic, user behaviour and other relevant metrics. Analyse this data regularly to identify weaknesses and adjust your optimisation strategy.
Schlussfolgerung
If you “trim” your page according to these criteria, you have a good chance of rising in the rankings and landing right at the top when certain search terms are entered. This pays off especially if you are not running a purely online business, but a local business. And in the end, a well-optimised website naturally gives the impression that your company is professional, trustworthy and a relevant authority in the industry. Nothing is worse than an unprofessionally cobbled together website where you first need x clicks to get to relevant information. So: Get to work on the SEO!
