Creative entrepreneurs wanted

Bundeswirtschaftsminister Robert Habeck, die Beauftrage der Bundesregierung für Kultur und Medien, Claudia Roth und der Parlamentarische Staatssekretär und Ansprechpartner der Bundesregierung für die Kultur- und Kreativwirtschaft Michael Kellner beim Rundgang durch die Stände der Titelträger*innen. ©Christina Czybik, bundesfoto GbR

This year, entrepreneurs from the cultural and creative industries will once again have the opportunity to apply for the Kultur- und Kreativpilot*innen Deutschland award. This is determined annually by the
Federal Ministry for Economic Affairs and Climate Protection (BMWK) and the Federal Government Commissioner for Culture and the Media awarded 32 outstanding projects, initiatives and business models. The award honors entrepreneurs whose innovative drive harnesses the transformative power of the cultural and creative industries to solve and address social and economic challenges. The application period ends on August 14, 2023

The significance of the award for the industries and individuals is emphasized by Julian Römer, Managing Director of u-institut and Project Manager for the Cultural and Creative Pilots Germany: “The cultural and creative industries stand for cross-industry innovative strength, dynamic transformation processes and progressive creative will. The 32 title holders demonstrate this in a special way, because they are working on outstanding solutions to concrete challenges that have an impact on all of us living together and on our future. With our one-year, tailored mentoring program, we support them in further developing their entrepreneurial projects and establishing them sustainably on the market.”

Network for entrepreneurs

At the same time, they become an active part of inotiv, one of the largest networks of experts and successful female founders from the industry. For 13 years now, the German government has been awarding prizes to exceptional projects from the cultural and creative industries. More than 400 alumni companies and a jury of experts already belong to the network and contribute to the fact that inotiv has grown into an extraordinary and innovative network.

A comprehensive trend analysis will also be produced from all the applications received. As in 2021 and 2022, this will once again paint a clear picture of the creative industries as a transformation laboratory for society and highlight the industry’s enormous potential for the future. Applications are open until August 14, 2023 at:

About the award

Throughout Germany we are looking for self-employed, founderscompanies and projects from the cultural and creative industries as well as from interdisciplinary and related sectors. Regardless of whether it is an idea in the early stages or the company is already established on the market – from solo self-employed to teams, from experienced expert from female employees to motivated career changers, anyone can apply.

Uncomplicated and simple application

Applications are submitted via the online form at It is done in three simple steps: a short description of the idea, information about the submitting person or team, and a concise letter of motivation explaining why you want to become a Culture and Creativity Pilot.


This year’s application period runs from July 3 to August 14, 2023. During this period, fans, friends and people interested in the award and the industry also have the opportunity to vote for their favorite projects. The three companies with the most votes in the online voting will receive direct invitations to the selection interviews and thus bypass the pre-selection process. There is also the possibility to propose exciting, innovative and important entrepreneurs, who should definitely be taken into account in the selection of the cultural and creative pilots.