Anyone founding a company in a market segment where there are many competitors should consider whether there is a niche that can be filled. Those who find this niche for themselves have the chance to […]
Skills of successful founders
Is there such a thing as a founder gene? Do founders somehow have an invisible superpower? Certainly not, but there are some characteristics that help founders to become successful. We have often described concrete challenges […]
Let’s get to work on the SEO!
Although Web2.0 has been with us for so long now, for many the search engine optimisation of their site is enigmatic. Some claim that they don’t need such a thing, that their acquisition is through […]
Proper crisis communication
Anyone who runs a company knows that this day X will come when something goes wrong. Either in external or internal communication. No one is protected from being misunderstood, especially in times of social media, […]
Sales strategy – the art of seduction
I’m sure you’ve been there too: You go into a shop and although you only wanted to look, you ended up buying something. Maybe even something that is actually too expensive. Many shops or even […]
Franchise foundation
As announced in the last article, today’s topic is the founding of a franchise. When looking for a start-up idea, the question often arises as to why one should reinvent the wheel. Even away from […]
How to find a start-up idea
If you’re a fan of “Höhle der Löwen” (Lion’s Den), you’ve probably thought about some of the start-ups: “Gosh, I could have come up with that idea too. And that’s right: there is still enough […]
Solo self-employed are indispensable
In a joint press release, the VGSD and the vbw – Vereinigung der Bayerischen Wirtschaft e. V. (Bavarian Business Association) point to a study that proves how indispensable solo self-employed workers are for the German […]
5 steps to a successful business
Do I need a business plan? How do I advertise my business? Can I just start up? Anyone who wants to start a business has many questions. And that’s a good thing, because starting a […]
Scoring with a newsletter
Have you ever thought about sending a regular newsletter to your customers to be closer to them? Maybe to introduce them to the latest products or to inform them about the new collection? Although many […]
