The application phase for the award “Kultur- und Kreativpiloten Deutschland 2023/24” has not yet started. But last year’s culture and creative pilots were crowned. The ceremony in the “Alte Münze” in Berlin was opened by […]
When mothers start a business
Women start a business differently We have written about that here already. But how do mothers found their own company? Can you learn from mompreneurs? We think so and have summarised a few points for […]
What does start-up coaching involve?
If you say it in one sentence, it is: Start-up coaching covers all aspects that are important for successfully founding and running a business. These are quite pragmatic points, such as business plan, target group […]
Which legal form fits?
One of the most important decisions you have to make as a founder is choosing the right legal form. Why is that so? Because it defines the way a company is legally organised and operated. […]
Why delegating pays off
Delegating is an art in itself – there is no doubt about that. While one person desperately tries to keep all the balls in the air, another employee pours work on them according to the […]
Inbound Marketing
We would like to continue our marketing series here on the blog and go into a little more detail about inbound marketing, because it has become a significant strategy that is now used by almost […]
The unpopular acquisition
Hardly any other topic is as significant and at the same time associated with so many partly unpleasant feelings as acquisition. “I can’t sell,” is a standard phrase we hear over and over again in […]
Fit for online marketing
Is online marketing only interesting and important for shop owners? Not at all. Every entrepreneur who is present on the web has opportunities to become more visible and thus better reach customers. You don’t have […]
How do you promote a team?
Being in charge of a team, suddenly being the boss, is new territory for most founders. And not only that – many have worked in structures where the classic “top-down” hierarchy was the order of […]
How to expand your target group
If you think about your target group, you usually first concentrate on the so-called existing customers – those of whom you know or think that the product or service could be interesting for them. Yet […]
