If you’re a fan of “Höhle der Löwen” (Lion’s Den), you’ve probably thought about some of the start-ups: “Gosh, I could have come up with that idea too. And that’s right: there is still enough […]
Category: Everyday life of a founder
5 steps to a successful business
Do I need a business plan? How do I advertise my business? Can I just start up? Anyone who wants to start a business has many questions. And that’s a good thing, because starting a […]
Scoring with a newsletter
Have you ever thought about sending a regular newsletter to your customers to be closer to them? Maybe to introduce them to the latest products or to inform them about the new collection? Although many […]
When mothers start a business
Women start a business differently We have written about that here already. But how do mothers found their own company? Can you learn from mompreneurs? We think so and have summarised a few points for […]
Which legal form fits?
One of the most important decisions you have to make as a founder is choosing the right legal form. Why is that so? Because it defines the way a company is legally organised and operated. […]
Why delegating pays off
Delegating is an art in itself – there is no doubt about that. While one person desperately tries to keep all the balls in the air, another employee pours work on them according to the […]
Inbound Marketing
We would like to continue our marketing series here on the blog and go into a little more detail about inbound marketing, because it has become a significant strategy that is now used by almost […]
Fit for online marketing
Is online marketing only interesting and important for shop owners? Not at all. Every entrepreneur who is present on the web has opportunities to become more visible and thus better reach customers. You don’t have […]
How to expand your target group
If you think about your target group, you usually first concentrate on the so-called existing customers – those of whom you know or think that the product or service could be interesting for them. Yet […]
Planning into the unknown
In turbulent times, it is difficult to make plans. We show how it can still be done. Everywhere you look, there is uncertainty. No one really knows what the future holds. Will the war in […]
