Your area of specialization:
I specialize in marketing, especially online marketing focusing on sustainable business models and marketing strategies.
As an external freelancer I help companies & self-employed people develop and implement their unique (online) marketing strategies.
I gained different experiences with various clients and in a digital agency, and I now pass on what I have learned to founders through coaching sessions. The coaching focuses on the joint development of a personal (online) marketing strategy.
What do you like most about your work at ANDERSBERATER/INNEN?
As a coach at ANDERSBERATER/INNEN, I can help founders find their way through the marketing jungle and identify the measures that are relevant to them, develop their marketing strategy without requiring a large budget myself.
What advice do you give to your coachees?
Well-thought-out and sustainable business models, goals and values are the basis of a good marketing strategy. Often less is more. Authenticity, transparency, meaningfulness and individuality are the keys to successful marketing.