Tobias Rothenberger

Expert in…

Logo development and corporate design


Tobias Rothenberger is an internationally awarded designer. He designed for Joop!, s.Oliver and was Head of Design for the premium label Yoqu.

Since 2005, in addition to his work as a designer, he has also worked as a lecturer in Computer-Aided Design, including at the international art academy ESMOD.

He is the founder of and develops logos, CI (corporate identity) and innovative concepts for numerous founders and start-ups.

Your “signature” as a coach/consultant:

Listening, understanding, and sensing the company’s philosophy are the most important. To let the essence flow into the logo and the corporate design is high art.

What do you particularly enjoy about your work as a coach?

I love working with people who have come to a very special point in their lives. They are at a crossroads for their future. Helping them develop significant elements of their independence is just incredible. Love it.

What should not be missing on your perfect day?

On a perfect day, I am in flow with my clients. It’s bubbling with energy and good ideas fly back and forth like balls of ping pong and at the end, there is a “wow”. A perfect logo, a perfect CI.

Your favorite quote or life motto:

It may sound a bit cliche. But “love your neighbors as you love yourself.” This sentence contains quite a lot. I almost always like my customers immediately. And then it’s easy to work on something with someone and develop an energy you would otherwise only have for yourself.

What makes you stand out (in 3 words):

Passion, creativity, optimism

What advice do you give to your coachees?

Don’t just think with your head, listen to your gut too.

Your favorite place:

I love so many different places. But for sure Nazaré in Portugal is a magical place. The Atlantic coast is fantastic. It looks like the design office of the good Lord. Every 100m looks different, but is always incredibly beautiful.

Sushi or Pizza?
Sea or the mountains?
Sweet or salty?

In all cases, both. Diversity is life!