{"id":6356,"date":"2024-07-22T16:12:47","date_gmt":"2024-07-22T14:12:47","guid":{"rendered":"https:\/\/andersberater.de\/logbook-entry-kw-30-development-of-a-logo\/"},"modified":"2024-08-10T11:53:31","modified_gmt":"2024-08-10T09:53:31","slug":"logbook-entry-kw-30-development-of-a-logo","status":"publish","type":"post","link":"https:\/\/andersberater.de\/en\/logbook-entry-kw-30-development-of-a-logo\/","title":{"rendered":"Logbook entry KW 30 Development of a logo."},"content":{"rendered":"\n<p><\/p>\n\n<p><\/p>\n\n<p><\/p>\n\n<p><\/p>\n\n<p>Every start-up is different. Every customer is different. But one thing is the same. It is incredibly fun to use the <strong>&#8220;Morphological Matrix&#8221;<\/strong> method to analyse customers, their idea of the company, their unique selling point and their personal perspective in order to create a mood board together.    <\/p>\n\n<h2 class=\"wp-block-heading\">Enthusiasm in the eyes<\/h2>\n\n<p>The enthusiasm in the eyes, when a logo has been developed together and the customer is delighted with it is indescribable. There was another moment like that this week. We had a long road ahead of us, as the name that was initially intended for the company could not be taken due to trade mark protection.   <\/p>\n\n<p>So we started by developing a name. We drew inspiration from various sources such as <a href=\"https:\/\/www.pinterest.de\/pin\/425942077275416457\/\"><strong>Pinterest<\/strong><\/a>, <strong><a href=\"https:\/\/color.adobe.com\/de\/trends\">Adobe Colour Trends<\/a><\/strong>, <a href=\"https:\/\/fashionunited.de\/\"><strong>Fashion United<\/strong><\/a> and <strong><a href=\"https:\/\/www.pantone.com\/eu\/de\/color-of-the-year\/2024\">Pantone<\/a><\/strong> . We chose a font that was unusual on the one hand, but also look a little childish and playful.   <\/p>\n\n<p>We develop a name that matches the company that offers knitting instructions. Important points were cuddling, wool and warmth with a fresh break . <\/p>\n\n<p><br\/>From English to cuddle and Lana (Italian for wool), <strong>cuddlelana<\/strong> was born. The icon developed almost by itself. It was like a game of ping-pong, where you pass the balls to each other in a friendly manner.  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Every start-up is different. Every customer is different. But one thing is the same. It is incredibly fun to use the &#8220;Morphological Matrix&#8221; method to analyse customers, their idea of the company, their unique selling<a href=\"https:\/\/andersberater.de\/en\/logbook-entry-kw-30-development-of-a-logo\/ \"> [&#8230;] <\/a><\/p>\n","protected":false},"author":6,"featured_media":6347,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[288,259],"tags":[464,463,404],"class_list":["post-6356","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-coaching-en","category-uncategorized","tag-design-development","tag-logo-en","tag-women-founders"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Logbook entry KW 30 Development of a logo. - andersberater<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/andersberater.de\/en\/logbook-entry-kw-30-development-of-a-logo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Logbook entry KW 30 Development of a logo. - andersberater\" \/>\n<meta property=\"og:description\" content=\"Every start-up is different. Every customer is different. But one thing is the same. It is incredibly fun to use the &#8220;Morphological Matrix&#8221; method to analyse customers, their idea of the company, their unique selling [...]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/andersberater.de\/en\/logbook-entry-kw-30-development-of-a-logo\/\" \/>\n<meta property=\"og:site_name\" content=\"andersberater\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-22T14:12:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-10T09:53:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/andersberater.de\/wp-content\/uploads\/2024\/07\/Katti-Logo-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1051\" \/>\n\t<meta property=\"og:image:height\" content=\"697\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tobias Rothenberger\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@tom@ruthenberg.design\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tobias Rothenberger\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/andersberater.de\\\/en\\\/logbook-entry-kw-30-development-of-a-logo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/andersberater.de\\\/en\\\/logbook-entry-kw-30-development-of-a-logo\\\/\"},\"author\":{\"name\":\"Tobias Rothenberger\",\"@id\":\"https:\\\/\\\/andersberater.de\\\/en\\\/#\\\/schema\\\/person\\\/fab2fd9471da1dbb6c8bdb43ea2d98aa\"},\"headline\":\"Logbook entry KW 30 Development of a logo.\",\"datePublished\":\"2024-07-22T14:12:47+00:00\",\"dateModified\":\"2024-08-10T09:53:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/andersberater.de\\\/en\\\/logbook-entry-kw-30-development-of-a-logo\\\/\"},\"wordCount\":217,\"publisher\":{\"@id\":\"https:\\\/\\\/andersberater.de\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/andersberater.de\\\/en\\\/logbook-entry-kw-30-development-of-a-logo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/andersberater.de\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/Katti-Logo-1.jpg\",\"keywords\":[\"Design development\",\"Logo\",\"Women founders\"],\"articleSection\":[\"Coaching\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/andersberater.de\\\/en\\\/logbook-entry-kw-30-development-of-a-logo\\\/\",\"url\":\"https:\\\/\\\/andersberater.de\\\/en\\\/logbook-entry-kw-30-development-of-a-logo\\\/\",\"name\":\"Logbook entry KW 30 Development of a logo. - 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