{"id":5387,"date":"2023-09-09T17:24:00","date_gmt":"2023-09-09T15:24:00","guid":{"rendered":"https:\/\/andersberater.de\/presence-as-a-guarantee-of-success\/"},"modified":"2024-07-09T16:19:01","modified_gmt":"2024-07-09T14:19:01","slug":"presence-as-a-guarantee-of-success","status":"publish","type":"post","link":"https:\/\/andersberater.de\/en\/presence-as-a-guarantee-of-success\/","title":{"rendered":"Presence as a guarantee of success"},"content":{"rendered":"\n

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As a sole proprietor, there’s no getting around it: At some point, there comes a time when you have to make a public presentation. Be it to make an offer, to introduce yourself at a networking event or to appear as an expert. In-house PR is becoming increasingly important in times when markets are tight and offers hardly differ from one another. That’s why we’re working on your presence today. Increasing your visibility as a sole proprietor is crucial to promoting your business and attracting customers. <\/p>\n\n

Whether we like it or not – if we are a sole proprietor, only a small part of our success depends directly on what we do. Much more important and memorable for customers are appearance, presence and name recognition. Visibility does not only mean to be seen, but also includes how you are perceived by the target group. <\/p>\n\n

But be careful – the line between good self-marketing and exhausting self-promotion is sometimes narrow. That’s why it’s worth calling in a professional before you take to the stage, someone who can set the right tone and who knows a trick or two about how to cope with excitement, for example, how to play over blackouts with confidence, or how to steer a conversation in the direction of acquisition without seeming pushy.<\/p>\n\n

Points can be scored by people who can tell<\/a> stories<\/a> and thus capture attention. Not the “talkers” who have a story for everything. Rather, it’s about illustrated language instead of the cool stringing together of facts. It’s all about emotion and authenticity. But there is more to presence than that.<\/p>\n\n

Be present<\/strong><\/h3>\n\n

People are always present when they are really convinced of what they are presenting. That is the first rule! The next keyword is empathy. That is the first rule! The next keyword is empathy, which is not about thinking oneself completely into the other person’s shoes, but about taking a step back and asking what needs the other person has that you can fulfill with your own business. It is important to show interest and thus prepare the ground for a conversation. <\/p>\n\n

Other points of the presence strategy<\/strong><\/h3>\n\n

Being present, however, means not only being alert and authentic in direct contact, but also ensuring visibility beyond that. These include the following:<\/p>\n\n

If you are nervous, a little trick that Angela Merkel, for example, also uses can help you to appear confident and secure. Place your fingertips together. In this way you connect the meridians, which automatically leads to improved breathing and touching.<\/p>\n\n

If you are standing in front on a stage, then in the first few seconds find a point in the room to which you give the meaning “rest”. This can be a person or an object. Look there every now and then in between when you are excited.<\/p>\n\n

Professional online presence:<\/strong><\/p>\n\n