{"id":7184,"date":"2025-12-12T12:19:08","date_gmt":"2025-12-12T11:19:08","guid":{"rendered":"https:\/\/andersberater.de\/coaches\/sandra-ketterer\/"},"modified":"2026-05-15T12:55:53","modified_gmt":"2026-05-15T10:55:53","slug":"sandra-ketterer","status":"publish","type":"coaches","link":"https:\/\/andersberater.de\/en\/coaches\/sandra-ketterer\/","title":{"rendered":"Sandra Ketterer"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">You are an expert in:<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">AD(H)S-friendly business &amp; personal brand development that combines identity-based strategy with neurodivergence-sensitive methods and tools.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As a neurodivergent founder, I am familiar with AD(H)D struggles not only in theory, but also in everyday practice \u2013 including overload, chaotic ideas, and the desire for clarity and relief.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In my work, I place great importance on seeing and understanding (neurodivergent) creatives and founders holistically and working together to figure out which next steps are sensible and feasible.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Based on individual personality, life plans, strengths, and challenges, we create a business and personal brand foundation that not only works but also feels right\u2014without marketing jargon and ready-made standard solutions. \ud83d\ude46\ud83c\udffb\u200d\u2640\ufe0f<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Your fields of work and specialization:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Identity-based development of business and product ideas <\/li>\n\n\n\n<li>Target group definition and refinement<\/li>\n\n\n\n<li>Marketing and storytelling approaches<\/li>\n\n\n\n<li>Strategic brand design that is not only \u201cprettily packaged\u201d but also visually clear, functional, and psychologically effective<\/li>\n\n\n\n<li>Tools, implementation tips, and easy-to-use routines for independent further development\u2014even after coaching<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Your career:<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><br>I have been working in the branding, design, and marketing world for almost 20 years. Among other things, I have worked as an art director (online) and brand manager in agencies, companies, and startups. After studying strategic advertising and market communication, I moved on to the spheres of superfan marketing and artist branding at a major label. <br>For 2.5 years now, I have been helping (neurodivergent) creative founders develop their business babies from DIY projects into premium love brands \ud83d\udc9c.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Your signature style as a coach and consultant:<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">I value creating a safe space where everything has a place: fears, doubts, lightheartedness, and even the \u201cwildest\u201d ideas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The coaching sessions are visually guided and structured in such a way that they create clarity, encourage, and are fun. Check-in questions at the beginning and end of each session are an integral part of enabling emotional security. I break down complex topics into \u201ceasily digestible\u201d chunks to enable focus and protect against overload.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What remains is a good feeling of clarity, encouragement, and self-confidence\u2014so that my coachees emerge from our collaboration feeling empowered and ready to take action. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What do you particularly enjoy about your work as a coach\/consultant?<\/strong><br>Immersing myself in new and exciting worlds of life and ideas and being able to work with a wide variety of creative people. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I especially love witnessing those moments when someone finally feels understood and \u201cgood enough\u201d to turn their initial idea into a business baby.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What is essential for your perfect day?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>My \ud83d\udc49 \u201c<a href=\"https:\/\/open.spotify.com\/playlist\/4NfADiY9IPsTombl7Pg91J?si=QYyf4FAMRySGV6bw5qNnBQ&amp;pi=iCBtSXrcT8ues\">MOINI BOOTI SHAKE<\/a>\u201d playlist to start the day <\/li>\n\n\n\n<li>Sun on my nose and the sound of the sea in my ears<\/li>\n\n\n\n<li>At least one episode of \u201cKaulitz Hills\u201d<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Your favorite quote:<\/strong><br>\u201cThe personal brand party has arrived.\u201d &#8211; Inspired by B. Kaulitz, stolen by Sandi<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What distinguishes you as a person in three words?<\/strong><br>Always enthusiastic!<br><strong>What advice do you give your coachees?<\/strong><br>If I could address it directly to the brain:<br><em>&#8220;Dear ADHD brain: You are not \u2018wrong\u2019. You just haven&#8217;t had the right manual written specifically for you yet.&#8221;<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sushi or pizza?<\/strong><br>So, Bill or Tom? Safe bet, Team Bill!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sea or mountains?<\/strong><br>Preferably diving, stand-up paddleboarding, and sailing in and on the sea. Or as Ariel so beautifully puts it: \u201cOff to the sea!\u201d \u2013 or something like that. \ud83d\ude01<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And if mountains, then definitely with a view of the water. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sweet or salty?<\/strong><br>Prefer mustard from Hollywood. <\/p>\n","protected":false},"featured_media":7179,"template":"","class_list":["post-7184","coaches","type-coaches","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sandra Ketterer - andersberater<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/andersberater.de\/en\/coaches\/sandra-ketterer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sandra Ketterer - andersberater\" \/>\n<meta property=\"og:description\" content=\"You are an expert in: AD(H)S-friendly business &amp; personal brand development that combines identity-based strategy with neurodivergence-sensitive methods and tools. 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